Last week, in a guest blog, Aaron Harding noted what a difference reading the Annual report made in a recent interview.

A company Annual report is a treasure trove of information and a great starting point for researching before an interview. This single document provides far more depth than any website.

It typically contains addresses from key leaders, performance highlights, financial statements, past performance and future outlook, stresses what the company is most proud of, and what they aspire to.

In part, this document is a sales pitch to current and prospective shareholders/investors.

I told a story in a previous post of an interviewer saying to me, “you know more about the company than I do.”

That is the kind of impression you should seek to make. That was the most research I had ever conducted; it was well worth it.

Everyone should use this tip before any Interview.