Today’s post features a guest blogger. Someone that I have had the pleasure of getting to know over the last few weeks.
Aaron is a great guy not only professionally but personally. He is a fantastic family man and always so supportive of everyone that I have seen him interact with on Linkedin.
His blog https://dairyhousedad.com is food for the soul.ย 
I am proud to have Aaron feature his story of a recent Interview. The lesson below is a relatively simple yet extremely clever tip.

Here is Aarons story.

After the fantastic interview and an amazing onboarding experience, I started my new job.
I met the CEO and many other important people at the company, and now I am just trying to work on blending into my surroundings. My on-the-job mentor is showing me around the office and we come up to an account representativeโ€™s office where an accountant and some others are chatting about their plans for the upcoming weekend. The accountant saw us approaching and said: โ€œOh! Is this the guy who read the annual report?โ€ย 


This is how I know I knocked the interview out of the park.ย 

Sometimes the smallest details that come up in an interview organically are the most impactful. The night before my interview my wife asked me if I was going to do any research on the company. I flashed my phone screen toward her and showed her that I was currently reading the companyโ€™s latest annual report and navigating through other pages of their website. This is one of the most crucial tactics that one can take when preparing themselves for the interview process; Research and research well.


A conscientious interviewee needs to take the time to learn everything they can about the company that is considering hiring them:

  • Search their Website
  • Navigate their Social Media
  • Read Annual/Quarterly Reports
  • Analyze Press Releases
  • Understand their Products & Services

These are just a few of the ways that anyone can familiarize themselves with a company before an interview.

A candidate can then dive even deeper if they know who will be present at the interview, what their roles were/are, and if you have mutual contacts?


Studying this material is crucial, but this research will help forge the answers to the following questions:

  • Why do you want to work here?
  • Youโ€™re doing a similar role at your current job, whatโ€™s different here?
  • If we offer you this position, what would you do differently?
  • What are your top strengths?

Crafting great answers to these questions should not only separate you as a great candidate. Your answers should link to the underlying values of the company and show how your skills would fit into the existing framework of a companyโ€™s operations. If you can deliver these answers well, you should place yourself in a great position to be considered for the role.


I read the annual report and barely referred to it while answering questions of my interest in the company. Having read the report, I understood the companies main projects and was able to speak to specifics of how I would be a valuable addition to their team. I totally forgot about it by the time I completed my two weeks at my previous job, finished the onboarding process, and started my role. The word, however, had already spread throughout the office. Creating a great impression is not difficult, it just takes some thought and work.

Have you ever read the company report prior to an interview?

By Aaron Harding.